Successful Branding Starts with Relationship Management

Published on

There are many elements that make a successful business – innovative products, consumer need, a solid bottom line. But there’s one thing that’s essential to every business, and that’s relationships. When it comes to the success of your branding and marketing, everything hinges on open, communicative business partnerships. Before you even begin to think about … Continued

Why You Need a Website Backup

Published on

Have you ever accidentally deleted an important file on your computer? Or worse, destroyed your computer after spilling a nice, big glass of water onto your keyboard? Your heart stops, your nerves spike and you feel completely lost. Maybe you’ve learned the hard way how important it is to backup your computer’s hard drive, but … Continued

Choosing the Right Keywords is Critical to Your Online Marketing Strategy

Published on

What’s one of the most important, valuable and high-return activities in the world of search marketing? Keyword research! The keywords you choose dictate everything you do with your content strategy–from what you write and focus on, to what you tweet about, to your photos and videos, and more! The right keywords drive traffic to your … Continued

Get Your Business on Google +

Published on

It’s become one of the most recognized words in the world. It’s even used as a verb. Google. It’s everywhere. You don’t search for something on the Internet—you Google it. From Google Search and Google Maps to Gmail and Google Chat, all the way over to YouTube and the Chrome web browser, it’s difficult to … Continued

Understanding the Growing Need for Responsive Website Design

Published on

In today’s fast-paced world, where mobile technology is becoming the new standard, there has never been a greater need to deliver a convenient user experience on the Internet. According to measurement firm comScore, nearly half of the Canadian population accesses the Internet via mobile device (e.g. smartphones and tablets) as opposed to personal computers.1 This … Continued

Online Marketing: Beyond The Simple Website

Published on

Whether you’re a mom-and-pop pool supply store or a high-end pool builder, it’s hard to get noticed. With a crowded marketplace and search engines pushing organic search results farther down the page, it’s tough for businesses to snag a customer’s attention online without paying for it. So what would an Internet marketing company suggest for how … Continued

You Have a Website… Now What?

Published on

These days, it’s easy to create a website for a relatively low cost. That means all businesses, from startups to well-established organizations, are up against an ever-increasing amount of competitors when selling products and services online. So how do you set yours apart? You have to build it right and market it correctly. This crowded … Continued

Company Reviews Make or Break Your Business

Published on

In business, reputation is everything. Aside from your work speaking for itself, “word of mouth” goes a long way with consumers who are looking to buy. And these days, many of those people are looking online, especially for reviews about your company or products. In a world where you’re being judged by your online reputation, … Continued

How to Promote Your Business with Local Listings

Published on

Right this moment, prospective customers are searching online for your business. Will you be there to make the connection? Optimizing your local marketing listings is a great way to bring new customers right to your business’ website. How? Here are some tips that every Internet marketing firm knows, and now, you can harness for big … Continued

Increase Website Traffic with Visual Content

Published on

Have you ever pinned an interesting infographic on your Pinterest page? Do you often share funny memes on Facebook? Has a YouTube video caused you to laugh out loud? If you’re like most of the population, you’ve done all three. That’s because on the Internet, visual content is king. Why? Ninety percent of information transmitted … Continued

10 Steps a Local Business Can Take Today to Improve Search Engine Ranking

Published on

These days, it’s easy to create a website for a relatively low cost. That means all businesses, from startups to well-established organizations, are up against an ever-increasing amount of competitors when selling products and services online. This crowded marketplace combined with search engines pushing organic search results farther down the page makes it tough for … Continued

Capture Customers with Great Reviews

Published on

Let’s face it. No matter what type of business you’re in, people head to the Internet to find you. Whether you’re a jeweler, sports good store or an architect, people are looking for you on the net, and they’re probably looking for reviews, too. Google has mastered the search territory, but there are other places … Continued

Social Media Marketing Trends for 2014

Published on

As we all know 2013 was the year social media officially made its mark. It seems more and more clients we come across are already using social media in their marketing, BUT are they using it correctly?   For our clients, it is a daily job to stay on top of what is working, make … Continued

Make Responsive Web Design a Priority This Year

Published on

In our fast-paced world where mobile is becoming the new standard, there’s never been a greater need to deliver a convenient user experience on the internet. What you need is a website that works equally well on every device. What you need is responsive web design. One of the hottest trends of 2014 for the … Continued

Using YouTube for Business

Published on

On the Internet these days, video is king. Statistics show that by the year 2014, 90 percent of all Web traffic will be video based. Just ask YouTube. With more than 1 billion unique monthly users, YouTube is the second-most popular online search engine. With such an active user base, YouTube has given quite a … Continued

The Benefits of LinkedIn for Companies

Published on

Social media has introduced new and exciting marketing opportunities for companies of all sizes. Business owners can no longer ignore the far-reaching benefits of social networking, which is why you’ve probably noticed that most of them already have Facebook and Twitter pages. If you’re a company owner looking to grow your business, there’s one social … Continued

Why You Should be Using Pinterest for Business

Published on

Pinterest is much more than a social media network. An increasing number of businesses large and small are leveraging the platform to reach new audiences, drive traffic to their websites, and generate leads or sales. And guess what? It’s working! As any social media marketing company would tell you, using Pinterest for business is a … Continued

The Latest and Greatest Online Marketing Tools

Published on

For successful businesses, marketing is all about seizing opportunities. It’s a chance to roll out attention-grabbing campaigns and find new ways to engage customers.  More than ever, it’s also about staying on top of technology developments and trends.  And of course, these days it’s all about online marketing. With opportunities to market on the Internet, … Continued

How to Get More Traffic to Your Website

Published on

Regardless of the type of website you’re building or already launched, you probably have a goal in mind for the visitors who land on your pages. Do you want them to contact you for a quote?  Should they buy your products?  Or share the information they find? Your website needs a clear and effective call … Continued

Have you Launched Your Pinterest Business Account?

Published on

Blogs. Facebook. Twitter.  Social media has changed the way we communicate and connect. The digital world has become a central place to grow our businesses, build our brands and develop relationships.  It’s given us wide-open channel for conversation and collaboration that can occur anytime, anywhere. One social site that has captured the attention of the … Continued

What Makes an Entrepreneur Successful?

Published on

Have you ever wondered whether you have what it takes to be an entrepreneur? Do you know what makes an entrepreneur successful?  Before taking the leap to launch or purchase your own business, you should consider whether you’re cut out for it. Granted, there’s no scientific formula for figuring out the exact characteristics of successful … Continued

Top Six Effective Networking Tips

Published on

Looking for Networking Advice? If you’d like to grow your business or start one of your own, it’s time you started networking. Going to networking events can be a big boon to business or a big waste of your time. If you’ve never networked before, or you think your networking efforts could be improved, keep … Continued

The Cost of Doing Business

Published on

One of the best tips for small business is to maximize their presence on the internet.  A small company can gain great exposure by utilizing social media, for example.  More and more people – consumers – are using social media not only to communicate and share details about their personal lives, but also to relay … Continued