These days, anyone can create their own website. That means all businesses, from startups to well-established organizations, are up against heavy competition when selling products and services online.
To stand out from the crowd and be found, you need something more. You need to have a killer website that engages visitors, brings in leads, generates buzz, and increases sales. So, what does it take to get that? Well, a lot (sorry, it’s just a fact!).
The good news is it doesn’t have to be overwhelming. Whether you have an existing website or you’re starting from scratch, you can set yourself apart by thinking strategically, creatively, and analytically. We’ll help you do just that by highlighting some of the top website must-haves that deliver results – fast.
One of the easiest ways to drive traffic to your website is to create fresh, new content consistently. The search engines pay more attention to sites that are rich with information and updated regularly – and so do website visitors!
Another way to improve search engine ranking is to choose the right keywords. Think about your target audience and build an understanding of the words or phrases they might use to look for a business like yours. Then be sure to pepper them throughout the copy on your website or blog.
Your business has to be available when people are on the move. The best way to do this is to make sure your website is responsive. Designed for optimum user-friendliness in mind, responsive websites deliver the best viewing experience no matter which device they’re using to surf the web.
Speaking of blogs, businesses that use blogs as part of their content marketing mix get 67% more leads than those who don’t, according to a recent HubSpot study. Blog posts are an opportunity to share your voice, display thought leadership, explore your audience’s interests, and differentiate yourself from your competition. Plus, a regularly updated blog is an evolving collection of articles, keywords, and expertise that any reliable search engine optimization (SEO) campaign demands. These can also be easily shared throughout your social media presence for FREE.
Content Management System
Wouldn’t it be great if you could update your website with news and information anytime you wanted? With your own content management system (CMS), you can have that and more. Expert developers can build you a customized CMS website that you can maintain yourself – quickly and easily.
Tracking and analytics
Website analytics gives you valuable insight into what your customers really want. Through the use of advanced analytics tools, you can determine how users are getting to your site, what’s leading them to convert (fill out a contact form or make a purchase, for example), and other specifics about how they interact with your site. With consistent measuring, you’ll have the latest insights, making your website run at its optimal level, and ultimately, helping you achieve a higher return on your investment.
You’re Not Alone. Let an Expert Website Developer Guide You.
The biggest must-have for your website is an expert partner like Aquarius Designs – New Jersey’s leading full-service digital agency. If you want to see what we can do for you, or get a FREE Website Evaluation, contact us at 609.336.0114 today!