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Any company, whether it has a physical space or internet domain should be accessible to everyone, including people with disabilities. Most businesses like restaurants, retail stores, hospitals, schools, etc., are required to provide access to the handicapped. And as time flies and becomes more progressive, people who have trouble with hearing, their eye sight, or … Continued
It’s a fact: the holidays are here, and they seem to arrive earlier every year! But due to the COVID-19 pandemic, many business owners are trying to have high hopes while realizing holiday shopping might be more challenging this year. Whether you have a retail or service-based business, the key this year is to stand … Continued
When it comes to business, reputation is everything. We’re more likely to make a purchase if others around us—even total strangers—agree that it is a good decision. Today, online reviews are the biggest source of word of mouth, and they have a clear impact on sales. In a world where your company’s products or services … Continued
No matter how much the world changes, one thing remains the same: Businesses needs customers to stay viable. But you don’t want a one-time buyer. You want clients and customers for life – loyalists willing to hand you money to experience your product or service again and again. But how do you do that? It’s … Continued
These days, anyone can create their own website. That means all businesses, from startups to well-established organizations, are up against heavy competition when selling products and services online. To stand out from the crowd and be found, you need something more. You need to have a killer website that engages visitors, brings in leads, generates … Continued
If you could spend mere dollars per day and reach millions of potential buyers in your target market, would you do it? Of course you would! Advertise on social media, and you’ll get that and more. There are 3.81 billion active users on social media, with 1 million people joining each day—that’s equivalent to 11 … Continued
There’s no doubt about it—today’s businesses are in survival mode. When COVID-19 moved in, consumers moved out of their stores. And if brick-and-mortar companies didn’t already have an eCommerce website to go along with their physical location, they were behind the curve. Former eBay Inc. CEO Devin Wenig projected that the e-commerce share of total … Continued
As COVID-19 continues to wreak havoc on the global economy, many companies have found themselves forced to close or pivot their services to survive. Fashion designers have been making face masks. Gyms are offering virtual classes. Restaurants shifted to takeout only. It’s clear that most businesses are trying anything and everything to keep money coming … Continued
There are many elements that make a successful business – innovative products, consumer need, a solid bottom line. But there’s one thing that’s essential to every business, and that’s relationships. When it comes to the success of your branding and marketing, everything hinges on open, communicative business partnerships. Before you even begin to think about … Continued
Have you ever accidentally deleted an important file on your computer? Or worse, destroyed your computer after spilling a nice, big glass of water onto your keyboard? Your heart stops, your nerves spike and you feel completely lost. Maybe you’ve learned the hard way how important it is to backup your computer’s hard drive, but … Continued
What’s one of the most important, valuable and high-return activities in the world of search marketing? Keyword research! The keywords you choose dictate everything you do with your content strategy–from what you write and focus on, to what you tweet about, to your photos and videos, and more! The right keywords drive traffic to your … Continued
It’s become one of the most recognized words in the world. It’s even used as a verb. Google. It’s everywhere. You don’t search for something on the Internet—you Google it. From Google Search and Google Maps to Gmail and Google Chat, all the way over to YouTube and the Chrome web browser, it’s difficult to … Continued
In today’s fast-paced world, where mobile technology is becoming the new standard, there has never been a greater need to deliver a convenient user experience on the Internet. According to measurement firm comScore, nearly half of the Canadian population accesses the Internet via mobile device (e.g. smartphones and tablets) as opposed to personal computers.1 This … Continued
Whether you’re a mom-and-pop pool supply store or a high-end pool builder, it’s hard to get noticed. With a crowded marketplace and search engines pushing organic search results farther down the page, it’s tough for businesses to snag a customer’s attention online without paying for it. So what would an Internet marketing company suggest for how … Continued
These days, it’s easy to create a website for a relatively low cost. That means all businesses, from startups to well-established organizations, are up against an ever-increasing amount of competitors when selling products and services online. So how do you set yours apart? You have to build it right and market it correctly. This crowded … Continued
In business, reputation is everything. Aside from your work speaking for itself, “word of mouth” goes a long way with consumers who are looking to buy. And these days, many of those people are looking online, especially for reviews about your company or products. In a world where you’re being judged by your online reputation, … Continued
Right this moment, prospective customers are searching online for your business. Will you be there to make the connection? Optimizing your local marketing listings is a great way to bring new customers right to your business’ website. How? Here are some tips that every Internet marketing firm knows, and now, you can harness for big … Continued
Have you ever pinned an interesting infographic on your Pinterest page? Do you often share funny memes on Facebook? Has a YouTube video caused you to laugh out loud? If you’re like most of the population, you’ve done all three. That’s because on the Internet, visual content is king. Why? Ninety percent of information transmitted … Continued
These days, it’s easy to create a website for a relatively low cost. That means all businesses, from startups to well-established organizations, are up against an ever-increasing amount of competitors when selling products and services online. This crowded marketplace combined with search engines pushing organic search results farther down the page makes it tough for … Continued
Let’s face it. No matter what type of business you’re in, people head to the Internet to find you. Whether you’re a jeweler, sports good store or an architect, people are looking for you on the net, and they’re probably looking for reviews, too. Google has mastered the search territory, but there are other places … Continued
As we all know 2013 was the year social media officially made its mark. It seems more and more clients we come across are already using social media in their marketing, BUT are they using it correctly? For our clients, it is a daily job to stay on top of what is working, make … Continued
In our fast-paced world where mobile is becoming the new standard, there’s never been a greater need to deliver a convenient user experience on the internet. What you need is a website that works equally well on every device. What you need is responsive web design. One of the hottest trends of 2014 for the … Continued
On the Internet these days, video is king. Statistics show that by the year 2014, 90 percent of all Web traffic will be video based. Just ask YouTube. With more than 1 billion unique monthly users, YouTube is the second-most popular online search engine. With such an active user base, YouTube has given quite a … Continued
Social media has introduced new and exciting marketing opportunities for companies of all sizes. Business owners can no longer ignore the far-reaching benefits of social networking, which is why you’ve probably noticed that most of them already have Facebook and Twitter pages. If you’re a company owner looking to grow your business, there’s one social … Continued
Pinterest is much more than a social media network. An increasing number of businesses large and small are leveraging the platform to reach new audiences, drive traffic to their websites, and generate leads or sales. And guess what? It’s working! As any social media marketing company would tell you, using Pinterest for business is a … Continued
For successful businesses, marketing is all about seizing opportunities. It’s a chance to roll out attention-grabbing campaigns and find new ways to engage customers. More than ever, it’s also about staying on top of technology developments and trends. And of course, these days it’s all about online marketing. With opportunities to market on the Internet, … Continued
Regardless of the type of website you’re building or already launched, you probably have a goal in mind for the visitors who land on your pages. Do you want them to contact you for a quote? Should they buy your products? Or share the information they find? Your website needs a clear and effective call … Continued
Blogs. Facebook. Twitter. Social media has changed the way we communicate and connect. The digital world has become a central place to grow our businesses, build our brands and develop relationships. It’s given us wide-open channel for conversation and collaboration that can occur anytime, anywhere. One social site that has captured the attention of the … Continued
Have you ever wondered whether you have what it takes to be an entrepreneur? Do you know what makes an entrepreneur successful? Before taking the leap to launch or purchase your own business, you should consider whether you’re cut out for it. Granted, there’s no scientific formula for figuring out the exact characteristics of successful … Continued
Looking for Networking Advice? If you’d like to grow your business or start one of your own, it’s time you started networking. Going to networking events can be a big boon to business or a big waste of your time. If you’ve never networked before, or you think your networking efforts could be improved, keep … Continued
One of the best tips for small business is to maximize their presence on the internet. A small company can gain great exposure by utilizing social media, for example. More and more people – consumers – are using social media not only to communicate and share details about their personal lives, but also to relay … Continued