How to Advertise Your Business with Paid Media

When you’re strategizing how to advertise your business, paid media has to be a part of the game plan. But with so many options in the mix—from Pay Per Click (PPC) to display ads to social ads—knowing where to start can be a challenge. Aquarius can lead the way.

Our team has years of experiencing putting marketing dollars to work wisely, with the right combination of tools, targeting, timing, and data. Once we start collaborating with your team, you’ll see just how powerful that combo can be.

Let’s Talk About Data

We mentioned data, but let’s take a moment to shine a light on it. You see, we’re data-obsessed—and it’s the secret to our success as a paid web advertising agency. We’re meticulous about competitive research, analytics, testing, and reporting. We monitor KPIs, set benchmarks, measure performance, swiftly shifting strategy and spend based on outcomes. We continuously review and refine—and you reap results.

This is how we’ll create hyper-targeted and high-performing paid ad campaigns for you. By narrowing down your target audience, understanding their needs and behavior, and choosing the channels that meet them.

Plotting Your Path to Paid Advertising

Our data scientists, digital advertising specialists, and creatives work with you to find the best solution for your needs and budget, which can include:

Search Engine Marketing (SEM)
As part of your overall SEM campaign, we’ll help you get the most out of your paid campaigns by advertising on Google and other platforms, creating a consistent and compelling message that blends the right keywords, ad messaging, and site experience to produce sales. A major component of this is compelling and useful content writing, which not only improves your online visibility but the quality scores of your paid campaigns as well (And higher-quality ads can lead to lower costs and better ad positions!) See our other SEM services, click here.

Pay Per Click Advertising Campaigns
With consistent PPC management, optimization, and analytics, we’ll empower you to maximize every dollar spent, while solidifying prime ad position. Plus, we can set up, monitor, and configure tracking capabilities on your website to see how successful your campaigns are. Your Google Ad Manager will seamlessly manage your PPC ad campaign using the latest tools and best practices to guarantee your company’s success in the digital marketing space.

Display Ads & Retargeting
Display advertising is the online version of billboards. Whether it’s a video, banner, text, or logo, Aquarius will optimize your ads and place them on targeted sites where we know your audiences are. Users can be targeted at different stages of the buying cycle, putting them into the start or middle of your conversion funnel. We can also retarget to those who have already visited your site. The potential audience reach is huge, and the possibilities are endless!

Social Advertising
We can help set up, design, and execute campaigns on Facebook, Instagram, Twitter, Pinterest and other social media platforms, with laser-targeted ads based on specific demographic and behavioral data.

Schedule a Free Consultation
Not sure how to advertise your business online? Need a little boost to what you’re already doing? Together, we’ll connect you with the audiences that matter, generating leads, sales, and revenue with unmatched precision.