Q: What are Local Service Ads (LSAs)?

A: Local Service Ads are Google’s pay-per-lead ad format for local service businesses: plumbers, electricians, lawyers, cleaners, and similar industries. They appear at the very top of Google results, above regular ads, with a “Google Guaranteed” or “Google Screened” badge. You pay per lead, not per click, so you’re paying for actual contact, not just traffic.

Q: How are LSAs different from regular Google Ads (PPC)?

A: Traditional Google Ads charge per click, regardless of whether that click turns into a lead. LSAs charge per lead: a phone call or message from a potential customer. LSAs also require Google’s vetting process (background checks, license verification, insurance), which earns you the Google Guaranteed badge. They’re a different product for different goals, and the right choice depends on your business type.

Q: Is my business eligible for Local Service Ads?

A: LSAs are available for specific service categories: home services, legal, financial, healthcare, education, and more. Eligibility also depends on your location and whether Google has expanded LSAs to your industry in your area. We’ll check your eligibility as part of our onboarding and tell you upfront if LSAs are a good fit for your business.

Q: What is the Google Guaranteed badge?

A: The Google Guaranteed badge appears on LSA listings for businesses that have passed Google’s screening process: background checks, license verification, and insurance confirmation. It signals trustworthiness to potential customers and can significantly improve click-through rates. Google also backs qualifying jobs up to a lifetime cap if customers aren’t satisfied.

Q: How much do Local Service Ads cost?

A: LSA costs are set per lead, and the price varies by industry and location. Home service leads might range from $10–$50+; legal and financial leads often cost significantly more. You set a weekly budget and only pay for valid leads. You can dispute leads that don’t meet Google’s criteria. We’ll help you set a realistic budget based on your industry benchmarks.

Q: Can you manage my LSA account for me?

A: Yes, we handle setup, optimization, lead response tracking, and disputing invalid leads on your behalf. Getting the initial setup right (category selection, service areas, hours, reviews) makes a significant difference in how your ads perform. We also monitor the account ongoing so you’re not missing leads or overpaying.