This crowded marketplace combined with search engines pushing organic search results farther down the page makes it tough for businesses to get noticed online without paying for it. So what would a local Internet marketing company suggest for how to get traffic to your website? A lot! Here’s the skinny on the 10 easy steps you can take right now to improve your search engine ranking—and your bottom line.

Increase Website Traffic in 10 Steps

Choose your keywords wisely.
What’s the key to improving search engine ranking? Keywords! Think about your target audience and build an understanding of the words they might use to look for a business like yours. Then, be sure to pepper them throughout the copy on your website or blog. An Internet marketing company would say the optimum keyword density should be 1 to 3 percent. Using a keyword more than that could be considered search spam. So for a page of about 550 words, your key phrases of four words would be repeated two to four times. Try not to jam your keywords and phrases into the copy in an unnatural way. And remember that search engines evaluate all text on your pages, so be sure to include your keywords in headers, footers, meta data, advertisements, and content. This will greatly improve your search engine ranking and increase website traffic.

Develop more content.
One of the simplest things to do when considering how to get traffic to your website is to create fresh content for your website or blog regularly. Doing this will attract more visitors and give you the chance to utilize your keywords more frequently. Most search engines pay more attention to sites that are rich in content and updated consistently.

Be consistent.
Speaking of consistency, the search engines don’t like inconsistent business listings. That means you must be consistent when you list your business details. Your business name, your physical address, your phone number—every letter and number should appear exactly the same across all websites. Use the same details on your website, blog, social media profiles, local directories and review sites, and you’ll have a better chance to increase website traffic.

Get social.
Everyone’s on social media these days, and that includes businesses. Not only is it a great way to connect with your consumers, but as any local Internet marketing company will tell you, having profiles on Facebook, Twitter and Google+ can help you attract new ones. Real-time communication helps make happy customers, which in turn builds brands. It helps establish your business’ personality and give your brand a human voice that people can relate to. You can also answer questions promptly, manage or build your reputation and positively influence sales. Make sure your profile is listed as a local business.

Get responsive.
Everyone knows that mobile communication is here to stay. And when it comes to local Internet marketing, your business has to be there when your customers are on the move. You also have to provide the right information when they’re looking for you on their devices. The best way to do this is to make your website is responsive—so that your customers have the right viewing experience no matter what device they’re on. Pay even closer attention to important sections like your contact page, your product or services page, or your restaurant menu appear on mobile devices. Be careful about technologies like PDFs or Flash, which can complicate the process.

Link to other sites.
Your search engine ranking will vastly improve when you expand your presence through linking. Do some research. Find similar blogs or industry websites that post quality content. Check the page for information on linking or contact the owner. Linking helps to these sites will draw visitors that are already interested in your topic, so they’ll be apt to read your content.Check out Open Site Explorer or Google Webmaster Tools to see who is linking to you now and to find new places to grow your exposure. You can even use Open Site Explorer to “spy” on your competitors and see who’s linking to them and potentially link to same websites!

Invite reviews.
Reviews can go a long way for your reputation—and your search engine ranking. The best way to encourage your customers to write you good reviews is to engage them from the start through email, be responsive to their feedback and stay on top of comments on social media. This will give the impression that you’re worthy of praise, and that consumers stand behind your product or service. It’s really about being visible at all times.

Get your business on Google Local
Have you heard of Google Places for Business or Local Google+ pages? If not, it’s time to get up to speed. Google Places for Business helps control what information is displayed in a Google Search and on Google Maps so people can easily find you. Local Google+ pages add social interaction to your listing so there’s two-way communication with your customers. You can respond to reviews and post updates. When it comes to local Internet marketing, utilizing these two tools is a cheap and easy way to gain exposure.

Create local listings.
Any Internet marketing company would advise you to create listings on local directories or review websites. Why? Each listing represents a “citation” or mention of your business—a crucial element used in the search engine ranking algorithm, not only for Google, but also for Bing, Yahoo Local, and others. Visit GetListed.org and search for your business. You’ll see your existing citations and which listings you may be missing.

Track and analyze.
To make the most of your local Internet marketing and SEO efforts, do yourself a favor and set up tools to track and analyze results. Start simply by monitoring your keywords. Online tools like AWR Cloud or Moz Analytics make it easy to track keyword rankings from mobile search results. Check out Google Webmaster Tools weekly to keep tabs on the impressions and clicks on your keywords. Use Google Analytics to analyze the organic traffic and see if it’s improving. Chances are you’ll see a traffic increase within a few weeks. While you don’t have much control of these numbers, monitoring the trends can keep you moving in the right direction.

What are you waiting for? Now that you know how to get traffic to your website, you can start today! It might look like a huge task now, but you don’t have to get it done in one sitting. Schedule some time each day, or even each week, to focus on your search engine ranking, and you’ll increase website traffic in no time!

There are 3.81 billion active users on social media, with 1 million people joining each day—that’s equivalent to 11 new users per second![1] What’s more, 48 percent of social media users have made a purchase after seeing an advertisement on the platform.[2] With stats like that, you can’t afford NOT to advertise on social.

The fact is, businesses that don’t advertise on social media risk falling behind. Small business owners are taking note, with nearly all of them (92 percent) investing more time and money in social media in 2018 alone. Were you one of them? If not, the time is now!

Social media ads help you achieve one of three broad marketing objectives:

• Awareness: Build brand awareness or expand reach.
• Consideration: Send traffic to your website, increase engagement, encourage app installs or video views, generate leads, or encourage people to communicate with you.
• Conversion: Create online conversions, make sales, or drive foot traffic to brick-and-mortar stores.

If you’re a small business owner looking to achieve one (if not all) of these objectives, social media advertising is one of the most versatile and cost-effective tools you can use.

Here are 4 reasons why:

1. Choose who sees your ads.
Have you ever been scrolling through your Facebook feed when a product that seems perfect for you appears? That’s no coincidence—it’s by design. With fully customized targeting options like location, age groups, income, interests, and other qualifiers, social media ads give you complete control over who sees what. Plus, analytics and reporting let you see which ad messages or audiences are performing best.

2. Boost brand recognition.
Just starting a new business? Looking to gain a broader reach? The more regularly those targeted ads appear in newsfeeds, the more people will recognize you. That recognition will enhance your credibility, drive engagement, and boost conversions. Create a captivating blend of copy, colors, text, and even video, and you’re guaranteed to leave a lasting impression.

3. Drive website engagement.
Whether you want people to learn about your company, buy a product, or download an eBook, social media ads are a great way to get click-throughs to your website or a unique landing page. Include compelling call-to-action buttons in your ads, like Shop Now, Learn More, or Sign Up, and you’ll enjoy an influx of traffic from the people most likely to benefit from your offering.

4. Work with any budget and see excellent ROI.
Targeting accuracy translates to a significant decrease in wasted ad spend—which pretty much guarantees a stellar return on investment. Most platforms use the pay-per-click (PPC) payment model, which means you only pay if the user takes the action you want. What’s the typical cost?

Facebook: average price-per-click for Facebook ads across all industries is $1.72
Twitter: average cost per promoted Tweet is $1.35
Instagram: average cost per 1,000 impressions on Instagram is $6.70

Best of all, you can set your social ad budget and make changes as you see results (and you WILL see results!).

Not sure where to start?
Aquarius Designs can lead the way.

When you own a business, handling social media advertising might not be high on your to-do list—so put it on ours! The Aquarius Designs team can work with you to build a custom roadmap for success, aligning your business goals, budget, audience, opportunities, and tactics in a way that achieves specific, measurable results.

Get Started Today. Call 609.336.0114!

[1] https://wearesocial.com/us/blog/2020/04/digital-around-the-world-in-april-2020

[2] https://blog.hubspot.com/blog/tabid/6307/bid/23865/13-mind-bending-social-media-marketing-statistics.aspx

Whether you have a retail or service-based business, the key this year is to stand out! Here’s what you can do to stay visible and accessible this year.

1. Know Your Brand
Understand what sets your product or service apart from the rest in your particular market or niche. Then use it in your social posts, web copy, and digital marketing campaigns. Since consumers may not be seeing your offerings up-close and in person, do your best to make the best impression with your words, imagery, and other visual elements.

2. Be Visible
When people start shopping for the holidays, many are completely undecided or at least considering multiple gift options. One great way to make your products stand out is to post a short video on YouTube or Instagram and embed it in your product descriptions.

3. Think of Consumer Needs
With people spending so much time at home these days, household products like bedding, blankets, candles, and pajamas have become the hottest trends. If your business sells items that appeal to consumers spending lots of time inside, promote them to the fullest. And speaking of people spending time indoors, people are buying way ahead of time this year, so make sure you’re well-stocked and ready for shipping delays.

4. Offer a Flash Deal
In the service business?One way to book out your offerings is to offer a flash sale or time-limited discount. For example, you could offer customers a 20% discount if they book and pay for a service before the year ends. This is a great way for clients to save money and your business to guarantee a sale before year’s end.

Aquarius Designs Can Help You Spread Joy This Season

As you plan your holiday promotions, remember to put Aquarius Designs on your list. We can help you capture your audience by sending out holiday advertisements and seasonal offers that they’ll see right when they’re ready to buy. Our digital marketing agency is ready to help you create a meaningful connection with every shopper—every time. Visit us online today!

Did You Know…

Business 2 Community put out a list of 103 compelling social media statistics in November 2013. The biggest takeaways?

• 97% of all consumers search for local businesses online
• 72% of adult Internet users in the U.S. are active on at least one social network
• 68% of consumers check out companies on social networking sites before buying

Rave reviews will encourage consumers to choose you. If your reviews aren’t so hot, they’ll continue Googling until they find those that are. After all, before they spend their hard-earned cash on your services, they’ll want to know that you’re worth it.

Good Reviews Draw a Crowd

What’s the crowd saying about you? Is your brand perceived positively? A Zendesk survey conducted last year found that 86 percent of consumers claim to be affected by negative online reviews. So what can you do? You have to know what it takes to become the center of attention. You have to know the way consumers think and what makes them act.

We no longer live in a world where businesses seek to discover what customers are thinking by bombarding them with ads. Having an online presence is a must for small businesses, and a main ingredient for success. Being active in social media is even more crucial to your success. Your customers rely on social media to recommend your business and address customer service needs. In the social world, customers now tell businesses what they want, and it’s up to you to listen to what they’re saying. It’s a tricky business and takes a thorough strategy. So, what’s the key to engaging a customer base?

Ask for Reviews

There are plenty of people ready to say good things about your business, and you should make sure they do so. Most customers understand the importance of online reputations and will be happy to help you as long as you make it easy for them. Encourage customers to review your business. Work with a professional SEO company who can develop a campaign that drives customers to the Internet with their positive feedback ready to be shared.

Follow the Rules

When it comes to reviews, what are the rules? Obviously, you can’t pay anyone or offer incentives for positive online reviews. Don’t pose as a customer and post a good review. This is clearly unethical and it will catch up to you. The same goes for creating fake profiles to criticize competitors.

Dealing With Unhappy Customers

Confront disgruntled customers head-on and resolve the problem. Be sure to stay in the loop of all review platforms because worse than an unhappy customer expressing their opinion is everybody hearing about it but you. Take the following steps:

• Be accessible. Keep a strong online presence and encourage users to reach out to you directly.
• Respond quickly. You want your customer to know you take their complaint seriously, so a quick response will do just that.
• Have a private conversation. It’s much more effective to send a thoughtful personal message than to post an impersonal comment on a webpage. Whether or not your business was in the wrong, apologize, and consider providing store credit or a discount.
• Social activity on social media. Interact with your followers. After all, they followed you because they had an interest in your services or products. You can show them that you care by interacting with them. Answer questions. Respond to comments. And find out what else they’d like to hear about.

The Bottom Line

In business, reputation is everything. Sure, your work can speak for itself, but “word of mouth” goes a long way with consumers when making purchase decisions. As people search online for reviews about a company or product, you want them to see your best. In the digital world where you’re being judged by your online reputation, now is the time to take control of it.

Understanding AI-Driven SEO

Navigating the world of digital marketing can feel like standing at the edge of a vast ocean. With AI, this ocean of possibility becomes a map, guiding you toward success.

The Rise of AI in Digital Marketing

Digital marketing has been reshaped by AI, offering tools to enhance how businesses connect with audiences. Imagine having a super-smart assistant that learns and adapts to your needs. AI provides this by analyzing trends and predicting consumer behavior. For instance, Salesforce highlights how AI can improve content relevance, making sure what you share reaches the right people at the right time. This means more focused marketing and better results for you.

As AI continues to grow, it offers new ways to engage your audience. Businesses that use AI report a 20% increase in customer engagement. Why? Because AI helps tailor marketing efforts to match what your audience is searching for. You can explore various AI SEO tools that enhance digital marketing strategies here.

How AI Enhances Search Engine Optimization

SEO has always been about understanding what people are looking for and how they search. AI takes this a step further. It helps predict what people might search for next, making your content more relevant. This predictive power means your business can stay ahead of trends, ensuring your content is exactly what your audience is looking for.

AI also helps with analyzing complex data quickly. This allows for faster adjustments in your strategy, leading to better performance. For example, by using AI, you can identify which keywords are performing well and shift focus to maximize results. This means less time guessing and more time growing. Check out how AI is transforming SEO here.

Partnering with Aquarius Designs Inc

Choosing the right partner can be the difference between standing still and moving forward. Aquarius Designs Inc is here to help you unlock the full potential of AI SEO.

Our History and Expertise

With over two decades of experience, Aquarius Designs Inc has been a steadfast ally for businesses seeking growth. Since 2001, we’ve helped countless brands find their voice and expand their reach. Our woman-owned agency offers a unique blend of creativity and strategic insight. This deep well of experience allows us to understand your needs and deliver beyond expectations.

Our commitment to personalized service is unmatched. We pride ourselves on creating strong, lasting relationships with our clients, ensuring that your goals are our goals. By focusing on your success, we ensure that every strategy is tailored specifically to meet your needs.

Personalized AI SEO Strategies for Your Brand

Every brand is unique, and your SEO strategy should be too. At Aquarius Designs Inc, we craft personalized plans that reflect your brand’s essence. Our team dives into your brand’s story, understanding what makes you tick. This allows us to create strategies that truly represent you.

Imagine having a roadmap specifically designed for your success. Our AI-driven approaches are not just about getting you seen but about putting you in front of the right audience. Through data-driven insights and creative strategies, we ensure your brand stands out in the digital sea.

Boosting Brand Visibility and Online Presence

Visibility is key in today’s digital landscape. With AI SEO, you can ensure your brand isn’t just seen, but remembered.

Real-World Benefits of AI SEO

AI SEO isn’t just a buzzword; it’s a game-changer. Businesses leveraging AI report an average of 30% more site traffic. This isn’t magic—it’s smart strategy. By understanding what your audience is searching for, we ensure your content meets their needs.

AI also helps improve user experience. By analyzing user behavior, we can make data-driven decisions to enhance your site’s performance. This leads to better engagement and, ultimately, more conversions. Curious about optimizing your content in the age of AI?

Engaging Your Audience with AI Techniques

Engagement is more than just clicks; it’s about building a community. AI techniques allow us to engage your audience in meaningful ways. By creating personalized experiences, we keep your audience coming back for more.

Through AI, we can tailor content that speaks directly to your audience’s needs. This personalized approach fosters loyalty and encourages ongoing interaction. It’s not just about being seen, but being heard. The longer you wait to harness AI’s power, the more opportunities you miss to connect with your audience.

It’s time to take the next step in your digital journey. With Aquarius Designs Inc, you’re not just choosing a service provider; you’re choosing a partner dedicated to your success. Embrace the future of marketing and let AI SEO transform your brand’s story.

The post Harnessing the Power of AI SEO: Elevate Your Brand with Aquarius Designs Inc first appeared on Aquarius Designs Inc.]]> https://aquariusdesignsinc.com/how-to-keep-clients-and-earn-their-referrals-too/ Mon, 14 Sep 2020 15:09:06 +0000 https://aquariusdesignsinc.com/?p=4619 No matter how much the world changes, one thing remains the same: Businesses needs customers to stay viable. But you don’t want a one-time buyer. You want clients and customers for life – loyalists willing to hand you money to experience your product or service again and again. But how do you do that? It’s … Continued

Local SEO Services That Boost Site Traffic

When it comes to local marketing, one of the best ways to gain visibility is by using free web listings. With millions of users making the Internet a huge part of their lives, they’re a marketing must when learning how to promote your business. So, what exactly are they? A local business listing is essentially an online profile that features your business name, description and contact information. And the best part is many of the major websites and directories allow you to list your business for free—but a professional internet marketing firm with local SEO services can show you the upgrades that provide even bigger benefits.

Here are some things to keep in mind when creating your listing.

• Verification. In order to qualify for a local business listing, your must have each of the following criteria:

o    Business name or DBA

o    Dedicated physical street address

o    Local phone number that matches your city location

o    Face-to-face interaction with customers (no virtual businesses)

• Your business title. To rank high in the local search engines, your business title must remain consistent across all local marketing websites and directories. This helps to establish trust in the existence and location your business. If your business is called “Suzy’s Sweets” on one site and “Suzy’s Chocolates” on another site, the search engines may see this as two separate businesses. And in the local SEO services world, this is a big no-no.

• Categories. When creating your local marketing listing on search engines like Google, Yahoo! and Bing, you’ll be prompted to choose up to 10 categories that fit your business. Choose wisely! Ask any local Internet marketing firm, and they’ll cite proper category selection as the most important step of the listing process. That’s because search engines use category data to determine which businesses to list for particular searches.

• Links and Citations. When determining how to rank a business, the search engines place a lot of importance on links and citations (mentions of your business with contact info). All things being equal, the website with the most links and citations from other high-quality websites in your area, will rank highest. So when considering how to promote your business, get your business name and contact details listed everywhere you can.

• Patience. After verification, you may not see your listing online immediately. Depending on the search engine, it may go live in a matter of minutes or days, while others require lengthy review time taking up to a couple months. Resist the urge to change the details of your listing while you wait, as this can end up adding time to the process.

There are plenty of other tips and tidbits to take advantage of when it comes to local listings, and partnering with a local Internet marketing firm with local SEO services makes it easy. But start today with these simple steps, and you’ll be well on your way. And remember—the more places you’re listed, the more visible you are. So start spreading the word!

What Does It Mean to Qualify a Lead?

Qualifying a lead means assessing whether a potential customer fits your ideal client profile and is likely to benefit from your product or service. It helps you prioritize prospects, saving time and increasing your conversion rate.

Steps to Qualify Leads Effectively

1. Define Your Ideal Customer Profile (ICP)
Start by outlining the characteristics of your best customers—demographics, industry, budget, pain points, and buying behavior. This profile becomes your benchmark for qualifying leads.

2. Use Lead Scoring
Assign values to leads based on criteria like engagement level, company size, decision-making power, and urgency. The higher the score, the warmer the lead. Tools like CRM software can automate this process.

3. Ask the Right Questions
During initial conversations or through forms, gather information that reveals the lead’s needs, budget, timeline, and authority to make purchasing decisions.

4. Evaluate Fit and Readiness
A qualified lead not only matches your ICP but is also ready to move forward within a reasonable timeframe. If they’re just researching, they might need nurturing rather than immediate sales outreach.

Maintaining Your Customer List: Why It Matters

A well-maintained customer list is more than just a database—it’s a strategic asset for marketing, customer service, and growth. Here’s why upkeep is essential:

• Improves Communication: Targeted and personalized messages reach the right people at the right time.
  
• Boosts Customer Retention: Stay connected with past customers to encourage repeat business and referrals.
  
• Enhances Data Accuracy: Clean lists reduce bounced emails and improve campaign effectiveness.
  
• Supports Segmentation: Group customers by preferences, purchase history, or demographics for tailored marketing.
  

Tips for Maintaining Your Customer List

1. Regularly Clean Your List
Remove duplicates, update contact details, and purge inactive contacts every few months.

2. Use a Reliable CRM System
A CRM helps track interactions, segment customers, and automate follow-ups, keeping your data organized and actionable.

3. Segment Your Audience
Divide your list into meaningful groups based on buying behavior, location, or engagement level for more relevant marketing.

4. Keep Data Privacy in Mind
Ensure compliance with data protection laws like GDPR and CCPA by securing consent and handling data responsibly.

5. Engage Consistently
Send newsletters, special offers, and updates to keep your brand top of mind and build loyalty.

Final Thoughts

Qualifying leads helps you focus your sales efforts on prospects most likely to convert, while maintaining your customer list ensures ongoing communication and relationship building. Together, these strategies create a strong foundation for sustained business growth and customer satisfaction.

Former eBay Inc. CEO Devin Wenig projected that the e-commerce share of total U.S. retail sales will have doubled from 11 percent in 2019 to 20 percent in the second quarter of 2020.

Is your business ready for this digital transformation?

A Marathon is Now a Sprint

Consumer buying behavior has changed significantly in recent months—and more than likely, forever. Online orders are booming. The electronics and IT sector has seen a 28 percent increase in order volumes during the coronavirus crisis, and grocery sales are 20 percent higher now than they were during Christmas 2019.

It’s clear that the pandemic will change eCommerce for good, as people who never shopped online before are now rarely heading to the store. will now shrink to a two-quarter-long sprint. This means companies that prioritized their physical location over digital sales are now facing a massive challenge. They can no longer afford to rebalance revenue with a measured approach over 3-5 years, as typically expected. Instead it’s an all-out sprint to eCommerce over 6-12 months.

But building an eCommerce platform will only move the needle part-way. It’s also critical to replicate the storefront shopping experience on that platform to maintain brand loyalty. So, how can you do that?

View Your Products from the Buyer’s Perspective

People may be forced to give each other space these days, but your brand cannot afford to be socially distant. You must move quickly to adopt an online-first mindset, connect with consumers, and focus on the products and categories that matter to them right this moment.

Smart brands are putting profit on the backburner and shifting their energy to meet real needs—and consumers are noticing. For example, it may be a deviation from the norm for a major fashion retailer to promote their loungewear line, but for the work-from-home world, it makes perfect sense. Other brands are offering curbside pickup for the first time. The largest corporations have re-tooled their lines to produce personal protection equipment.

While the latter isn’t realistic for most companies, there are still meaningful ways to adapt to the new sales demand:

• For starters, if you don’t already have an eCommerce website, start building one now and make sure it mimics the same core brand experience
• Deliver a seamless offline-to-online core brand experience
• Monitor shifts in demand with current inventory and be flexible to swap product offerings in response
• Make sure your digital shelves are appropriately stocked
• Live chats, online videos – keep your personal experience but bring it online
• Make customer service easy and effective

Work with a Proven eCommerce Website Designer

The migration to a new or scaled-up eCommerce platform can require significant time and resources. Businesses that make this a priority will not only future-proof their operations, they’ll build additional revenue streams in the process. Partnering with a trusted eCommerce website developer is your first step to success.

Why? Ninety percent of information transmitted to the brain is visual, and visual content is processed 60,000 times faster in the brain than text. In other words, our brains respond more effectively to communication that includes visual stimuli. It also means that you can communicate more value to an Internet user that’s simply skimming the page. And these days, businesses are taking notice—and taking action by hiring a web content specialist.

Top Benefits of Using Visual Content in Your Online Marketing Strategy

Visual content is easily shareable.
More than 80 percent of visuals on social media is shared content. When you share useful posts from others with your target audience, you’ll be seen as “in the know.” Create your own content, and you’ll be seen as an expert! Partner with a content marketing agency to create original content, and you’ll likely increase visibility and grow your business (Source: Ragan)

Businesses who use infographics increase website traffic by 12 percent more than those who don’t.
Ask any local content marketing agency and they’ll tell you that the most successful businesses are including visual content in their online marketing strategy. 2013 saw a 55 percent increase in business budgets for digital communications like infographics. In fact, the number of people searching for infographics on Google has seen an 800 percent increase in the last two years. (Source: Invodo)

Stunning visuals make the right impression on visitors.
When it comes to discerning the credibility of a company, 46.1 percent of people say a website’s design is the number one criterion. (Source: Stanford Persuasive Technology Lab). Retail site visitors who view video stay two minutes longer on average and are 64 percent more likely to purchase than other site visitors. (Source: ComScore)

Visuals drive engagement.
Just one month after Facebook introduced its timeline for brands, photos and videos saw a 65 percent increase in engagement. Posts with visuals receive 94 percent more page visits and engagement than those without. (Source: Simply Measured)

Video is on the rise.
Over half of 25 to 54-year-olds share video online, and 51.9 percent of marketing professionals worldwide cite video as the type of content with the best ROI. (Source: eMarketer)

With statistics like these, it’s easy to see why nearly every content marketing agency and web content specialist includes video and visual content in their online marketing strategy. But before you start working with a professional, there are steps you can take today to increase your website traffic and visibility with visuals.

Nine Easy Ways to Drive Website Traffic With Visuals

1. Add text to your photos.
2. Use keywords and good descriptions for your image’s filename.
3. Use images in your social media posts.
4. Encourage others to share images with your business in the form of a contest, or simply enjoying your products or services.
5. Share complex information with a simple infographic.
6. Include “pinnable” images in your blog posts and on your website.
7. Optimize your photos for easy load times and easy viewing.
8. Share reviews by taking a screen shot and posting the image.
9. Quotes are highly shareable. Find some to post that relate to your business or industry.

As a brand, using visual content on social media and Internet communications is a surefire way to increase engagement, inspire sharing and build a viral online marketing strategy. Need some help getting started or maintaining momentum? Start a visual conversation with your audience today by partnering with a local web content specialist. When it comes to ways to increase website traffic, you’re sure to see a difference.